SMS FAQ

BASICS

WHAT IS A SHORT CODE?
A Short Code is an abbreviated phone number - which in our case, is a short, six-digit mobile number - that requires no area code and works anywhere in the U.S. You've probably seen TV and print ads asking people to "Just text OUR KEYWORD to 368674 to join and receive..." This six-digit number is known as a Short Code. Although short codes have several applications — from opinion polling to displaying on-demand information — they are also widely used as a subscription tool that enables consumers to opt-in and subscribe to a mobile campaign right from their phone.

DOES YOUR SHORT CODE WORK OUTSIDE THE U.S.?
No. The short codes that we use work only within the Continental United States, Hawaii, Alaska, US Virgin Islands, and Puerto Rico.

DO PEOPLE GET CHARGED WHEN THEY CALL YOUR SHORT CODE NUMBER?
No. The short codes that we use do NOT charge for any call. However, the caller must have a current text messaging or data plan from his/her mobile carrier in order to subscribe and be able to receive text broadcasts. Standard charges from carrier may apply.

WHAT IS A "PUBLISHER"?
The term "publisher" refers to the business entity that owns and offers the mobile advertising services. In our case, JMB Consulting.

WHAT IS AN "ADVERTISER"?
An Advertiser — also referred to as a "Broadcast Client" — is any business, professional, institution, or individual that sends text messages to its Subscribers through our service.
• EACH Advertiser is assigned its own unique KEYWORD.
• EACH Advertiser can have UNLIMITED Subscribers.
• EACH Advertiser can send UNLIMITED Text Messages.

WHAT IS A "MOBILE SUBSCRIBER"?
A Mobile Subscriber — also referred to as "Recipient" — is a person who opted-in or subscribed to receive text messages from a specific Advertiser. Each individual Advertiser has their own Subscribers to whom they can broadcast mobile text messages.

WHAT IS A "KEYWORD"?
A KEYWORD is the word or name that an Advertiser chooses to specifically and uniquely identify itself to the general public. Each of our Advertising Clients will have their own unique Keyword. Their keyword is the SECOND word that consumers type when subscribing to a specific Advertiser.

SUBSCRIBING AND UNSUBSCRIBING

HOW DO PEOPLE SUBSCRIBE TO A SPECIFIC ADVERTISER?
To subscribe to a specific advertiser, consumers are required to text TWO WORDS: the OPTIN NAME that identifies the owner of the service and the KEYWORD that identifies the Advertiser to which they wish to subscribe.

AFTER SOMEONE SUBSCRIBES VIA TEXT MESSAGE, WHAT HAPPENS NEXT?
When someone subscribes from their cell phone, the first thing that happens is that they would receive a text message requesting them to verify their intention to subscribe, usually by simply pressing the number "1" on their keypad. Once verified, they would receive a second message which will require them to reply the word "YES" to confirm their subscription. After that, the consumer is officially subscribed. The entire process may take one to two minutes to complete.

HOW DOES SOMEONE UNSUBSCRIBE?
There are two ways to unsubscribe: (A) Send a text message that says "STOP" along with the Opt-in Code and Keyword, or (B) After receiving a text broadcast from an advertiser, reply to the message with the word "STOP" to automatically unsubscribe.